Marketing to Developers

As a product creator with an engineering background, I’m always trying to learn more about good marketing.

So when I saw this tweet from Kelsey Hightower, I got spelunking into the many many replies to it - from developers themselves!

Although my product Ostinato is not targeted at developers but network engineers - the latter audience I believe is similar enough for the replies to be useful to me.

I summarized and categorized the replies so that I can refer to in the future without having to re-read the thread again.

You can also download the above summary as a handy PDF.