doori

The backstory

Watch the video first!

The other day while I was browsing my LinkedIn feed, it stuck me suddenly that the logo for dori.ai is very similar to the Doordarshan (DD) logo.

I was about to comment on this similarity on a WhatsApp group of friends and former colleagues.

Instead, I spent an hour making this video! 🤷🏽

The title doori is of course a portmanteau of Dori and Doordarshan.

A friend who works at Dori assures me that the logo designer likely never heard of DD or even encountered the DD logo anywhere.

About Dori

dori.ai is a company founded by former colleagues of mine, providing AI-enabled computer-vision solutions for manufacturing, logistics and other enterprise use-cases.

About Doordarshan

Doordarshan (DD) is India’s National Channel (aka public broadcaster) and the first ever broadcast TV channel launched in 1959 in India. My generation grew up watching the once-a-week movie broadcast on Sundays at a neighbor’s (who had a TV, very few households did) along with other kids from the street.

The montage of the DD logo with the signature tune composed by Pt. Ravi Shankar was broadcast every day when it began transmission for the day (‘twas not the days of 24-hour channels!) is iconic and instantly recognizable for everyone who grew up with it.

Disclaimer

This video mashup is a creative expression made solely for entertainment purposes.

This mashup is independently created and is not affiliated with, endorsed by, or connected to Dori.ai, Doordarshan, or any of their associated entities. All trademarks, logos, and media used remain the property of their respective owners.